IT'S MY TIME

Benetton has launched the first worldwide casting session to find the personal styles of young people and their vision of the future. This global interactive multimedia campaign will run from February 8th to March 16th, 2010. The winners will appear in the United Colors of Benetton product campaign for autumn-winter 2010/2011.

For more information and to enter, visit www.benetton.com/casting

ASHLEY STRIKES A LEISURELY POSE FOR SEPTEMBER'S MARIE CLAIRE

Ashley Olsen is joining the ranks of the September cover girls with her appearance in Marie Claire. She's been featured in quite a few magazine spreads this year, mostly to publicize her designs and not her acting — as she's quick to point out. The issue is timed to coincide with the release of her upcoming men's collection and Fashion Week in NYC, where we'll hopefully see her and Mary-Kate taking in a few shows.


www.popsugar.com

WORKING GIRL

Ashley Olsen is dedicated to her fashion line The Row (founded with twin Mary-Kate), but even this mini mogul needs time off. “I can be a very serious person, and I take my job very seriously, but at the end of the day, I need a break,” she tells Marie Claire. Enter boyfriend Justin Bartha, 31. When Justin recently called from a press tour in Europe, Ashley, 23, signed off with “Keep your phone by the bed” and “I love you.” Cute, but career comes first. “I’m sure I’ll want to do something else and I’m not going to shy away from that.”

HEARST'S CONTRARIAN STRATEGY
PAYS OFF

LAST year, Hearst Magazines said its new Food Network magazine would have paid circulation of 300,000 by this summer, a robust total given the economic climate. Instead, that figure is already over 900,000, making Food Network one of the 100 best-selling American magazines, and Hearst says that within months, it will rise above 1.1 million.

 

Hearst Magazines, a unit of the Hearst Corporation, has repeatedly gone against the grain, from its traditional tight cost control in an often profligate business, to lagging years behind in building magazine Web sites, to recently raising prices and increasing the physical size of its pages. As part of a privately held company, Hearst does not report financial information, but indications are that its willingness to defy conventional wisdom has been working.

 

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